Game Developer Podcast

#34 - Marketing Your Indie Game With Chris Zukowski

Aug 18, 2023
Chris Zukowski, Expert in marketing indie games, discusses strategies for indie game marketing including timing a Steam page launch, leveraging alternative platforms like itch.io, the perils of Early Access, and utilizing TikTok as a marketing tool. They also explore the profitability of the game market and strategies for sustainable business in indie game development, as well as the benefits of working on a clone game as a learning experience.
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