

#34 - Marketing Your Indie Game With Chris Zukowski
Aug 18, 2023
Chris Zukowski, Expert in marketing indie games, discusses strategies for indie game marketing including timing a Steam page launch, leveraging alternative platforms like itch.io, the perils of Early Access, and utilizing TikTok as a marketing tool. They also explore the profitability of the game market and strategies for sustainable business in indie game development, as well as the benefits of working on a clone game as a learning experience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Strategies for Participating in Steam Next Fest
02:01 • 13min
Timing and Importance of Creating a Steam Page for Crowdfunding
14:49 • 10min
Is the game market winner take all?
25:01 • 5min
Using TikTok as a Marketing Tool for Game Developers
30:15 • 1min
Strategies for Sustainable Business in Indie Game Development
31:44 • 9min
Working on a Clone as a Learning Experience
40:54 • 20min