Timing and Importance of Creating a Steam Page for Crowdfunding

In this chapter, they discuss the timing of creating a Steam page for crowdfunding campaigns. They mention that some people suggest waiting to build hype for a campaign by launching the Steam page closer to the Kickstarter or backer kit launch. They also talk about the importance of applying to festivals and announcing your game to create buzz. They give advice on dealing with publishers and recommend launching a Steam page first before approaching publishers to negotiate from a better position. They mention that some publishers don't care about a Steam page, but it can help in quantifying the game's success.