The Art of Selling Online Courses Meet the Man Teaching 500,000 People Chinese Online
Jul 17, 2025
Ken Dai, co-founder of Chinese Zero to Hero, shares his journey of creating a dynamic platform for Mandarin learners. In just a few years, they've grown to over 70,000 students by producing 1,000+ videos aligned with the HSK curriculum. Ken discusses the importance of social media in engaging serious learners and his unique approach to content creation that outperforms traditional marketing. He also emphasizes the need for regular promotions and effective email management to boost conversions, revealing insights that can transform online course strategies.
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Creating 1000+ HSK Videos
- Ken Dai and his co-founder created over 1,000 structured videos in nearly two years covering the entire HSK curriculum.
- They followed official Chinese Ministry of Education textbooks due to lack of existing structured online courses.
Curriculum-Aligned Course Content
- Aligning course content with official curriculum simplifies content creation and improves student outcomes.
- Videos enhance boring textbooks with real explanations, graphics, and study tools for better understanding.
Social Media vs Sales Reality
- Large social media followers don't always convert to sales, especially on platforms like TikTok where users are often passive.
- Ken uses short-form content to drive email signups via free courses, then markets to leads through email.