Ken Dai

Ken Dai, co-founder of Chinese Zero to Hero, shares his journey of creating a dynamic platform for Mandarin learners. In just a few years, they've grown to over 70,000 students by producing 1,000+ videos aligned with the HSK curriculum. Ken discusses the importance of social media in engaging serious learners and his unique approach to content creation that outperforms traditional marketing. He also emphasizes the need for regular promotions and effective email management to boost conversions, revealing insights that can transform online course strategies.