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Ken Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable.
In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue growth - all without venture capital funding.
Ken reveals why they created over 1,000 videos in just 2 years, the surprising truth about audience size vs. actual conversions, and how aligning content with curriculum changed everything. He also shares his counter-intuitive approach to social media that actually works and why great content beats great marketing every time.
Whether you're building an online course, growing a content business, or struggling to convert your audience into customers, Ken's insights will change how you think about content strategy and student acquisition.
Get free resources mentioned in this episode: data-driven-marketing.co/resources
Learn Chinese with Ken: www.chinesezerotohero.com
