The Art of Selling Online Courses If You Write Copy Without Doing This, You're Insane
9 snips
Mar 14, 2025 Josip Belina, a Funnel Strategy Lead with over $33 million in client revenue, shares invaluable insights on crafting customer avatars. He outlines the common misconceptions many course creators have about their audience and emphasizes the transformative power of data-driven understanding. The discussion covers critical mistakes in avatar creation and provides a step-by-step guide for building effective profiles. Josip also highlights the importance of tailored messaging that resonates with prospects, unlocking new levels of engagement and sales.
AI Snips
Chapters
Transcript
Episode notes
Customer Avatar Importance
- Create a proper customer avatar, it's vital for effective copywriting and increased revenue.
- Don't assume you know your audience; conduct thorough research.
Data-Driven Avatars
- Client's assumptions about their target audience are frequently incorrect.
- Data-driven research reveals surprising insights, improving product creation and marketing.
Survey Focus
- Use surveys for data-driven customer avatars, prioritizing psychographics over demographics.
- Focus on open-ended questions about customer needs and pain points.