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If You Write Copy Without Doing This, You're Insane

The Art of Selling Online Courses

CHAPTER

Understanding Language Learning Challenges

This chapter delves into the complexities individuals face when learning English, highlighting financial, temporal, and emotional obstacles. It stresses the necessity of communicating in customer-specific language and creating a customer language document to capture genuine audience expressions. Practical strategies for gathering and analyzing customer feedback are discussed, with emphasis on the transformative impact this can have on marketing and product development.

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