The Art of Selling Online Courses

How Daniel Schreiber Made a $3M Sales Funnel (Genius Strategy)

Jan 18, 2025
Daniel Schreiber, a former PE teacher turned fitness entrepreneur, reveals his journey from a side hustle to a $3 million business. He discusses navigating the challenges of app development during the pandemic and pivoting to online coaching. Schreiber shares his insights on leveraging social media to build a massive following, using lead magnets to drive subscriptions, and the financial advantages of high-priced coaching. He emphasizes the importance of community engagement and effective sales funnels in reducing churn and optimizing revenue.
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ANECDOTE

Nuuly App's COVID Pivot and Coaching Launch

  • Nuuly App pivoted from gym workouts to home workouts during COVID-19, experiencing rapid growth.
  • Facing cash flow issues post-COVID, they launched online coaching before fully finalizing the program.
ADVICE

Leveraging App Stores

  • Consider app stores as a front-end for courses due to higher trust and conversion rates.
  • Be mindful of app store commission fees, especially if revenue exceeds $1 million.
INSIGHT

Balancing LTV and CAC

  • Nuuly App maintains a 1:1 lifetime value (LTV) to customer acquisition cost (CAC) ratio, offsetting lower app revenue with coaching profits.
  • They prioritize customer lifetime value over immediate app profits to scale their coaching program.
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