The Art of Selling Online Courses
How Daniel Schreiber Made a $3M Sales Funnel (Genius Strategy)
Jan 18, 2025
Daniel Schreiber, a former PE teacher turned fitness entrepreneur, reveals his journey from a side hustle to a $3 million business. He discusses navigating the challenges of app development during the pandemic and pivoting to online coaching. Schreiber shares his insights on leveraging social media to build a massive following, using lead magnets to drive subscriptions, and the financial advantages of high-priced coaching. He emphasizes the importance of community engagement and effective sales funnels in reducing churn and optimizing revenue.
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Quick takeaways
- Daniel Schreiber leveraged influencer marketing and social media engagement to rapidly grow a substantial audience for their fitness app.
- The transition to online coaching amid fluctuating demand showcased Schreiber's adaptability and response to customer feedback for sustaining revenue.
Deep dives
Rise to Success
Daniel Schreiber successfully launched a fitness app that generated $3 million a year within just two years. His entrepreneurial journey began in 2019 when he and his wife Candice recognized the need to create their own product, leading to the development of the Nuely app. The initial launch was urgent, with sales initiated before the final product was ready, which exemplifies the risk-taking nature of entrepreneurship. Schreiber’s approach embodies the saying that entrepreneurship involves leaping into the unknown, much like 'jumping out of a plane and building a parachute on the way down.'
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