17min chapter

The Art of Selling Online Courses cover image

How Daniel Schreiber Made a $3M Sales Funnel (Genius Strategy)

The Art of Selling Online Courses

CHAPTER

Navigating Fitness App Success

This chapter explores the evolution of a fitness and nutrition app from a white label model to a proprietary platform, highlighting challenges in subscriber retention and marketing strategies. It details the role of social media, particularly Instagram, in building a significant audience, and emphasizes the effective use of influencer partnerships and affiliate programs. Moreover, it addresses financial challenges faced during the app's transition amid the COVID-19 pandemic and the importance of careful cash management in fostering sustainable growth.

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