The Art of Selling Online Courses
$100K course sales in 30 Days (Complete Breakdown) - With Lindsay McMahon
Feb 6, 2025
Lindsay McMahon, CEO of All Ears English, reveals how she skyrocketed her course sales to $100,000 in just 30 days. She shares her strategic shift from random launches to structured monthly promotions and quarterly flash sales. Lindsay discusses the challenges in the ESL market, the significance of comprehensive sales pages, and her strategies for cleaning up email lists and refining video sales letters. With a focus on diversifying income through courses and a popular podcast, she highlights the importance of adaptation in today's online education landscape.
37:09
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Quick takeaways
- Diversifying revenue streams, like apps and partnerships, enhances business stability and mitigates risk in fluctuating markets.
- Implementing structured launches with monthly promotions revitalizes sales momentum while allowing for tailored marketing strategies toward specific audiences.
Deep dives
Diversifying Revenue Streams
Expanding revenue sources is crucial for business stability, especially in the online course industry where price sensitivity can lead to fluctuating sales. The discussion highlights various ways to generate income beyond online courses, such as licensing, sponsorship, and corporate partnerships. By exploring multiple avenues like an iOS app and podcast sponsorship, businesses can safeguard against potential downturns in individual revenue streams. Diversification creates resilience, ensuring that if one area declines, others can maintain or bolster the overall financial stability of the business.
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