Lindsay McMahon, CEO of All Ears English, reveals how she skyrocketed her course sales to $100,000 in just 30 days. She shares her strategic shift from random launches to structured monthly promotions and quarterly flash sales. Lindsay discusses the challenges in the ESL market, the significance of comprehensive sales pages, and her strategies for cleaning up email lists and refining video sales letters. With a focus on diversifying income through courses and a popular podcast, she highlights the importance of adaptation in today's online education landscape.