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The Art of Selling Online Courses
How To Go From Zero to $1M/Year With a Facebook Group - with David Denning
Mar 7, 2025
David Denning, co-founder of Jumpstart Go, shares his journey from industry novice to building a thriving Facebook group of 35,000 insurance agents. He discusses key strategies for growing engaged communities and emphasizes the shift from low-ticket offers to high-ticket coaching, which skyrocketed his revenue. David also explains the importance of audience feedback for course validation, and the critical 1,000-member milestone that leads to sustainable groups. His insights offer valuable lessons for anyone looking to monetize their online community.
52:20
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Quick takeaways
- David Denning's journey emphasizes the critical need for market research and understanding customer needs before developing offers.
- The momentum gained from reaching 1,000 members in a Facebook group showcases how community engagement drives organic growth and authority.
Deep dives
The Myth of 'If You Build It, They Will Come'
Entrepreneurs often fall into the trap of believing that simply creating a product or service will guarantee success, a belief that is proven false in practice. The emphasis should be placed on identifying a target audience and understanding their needs before developing a solution. Rather than relying on assumptions, business builders should engage with potential customers to determine what they truly want and need, as this proactive approach increases the chances of success. The speaker shares how their own experience led them to grow their business organically, achieving substantial growth by effectively finding and serving their audience.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode