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The Art of Selling Online Courses
Meet the Woman Who Solved Personal Branding (Yota Trom interview)
Mar 27, 2025
Yota Trom, a leadership coach known for helping top CEOs enhance their personal brands, shares transformative insights on the power of authenticity. She discusses why many course creators struggle with income plateaus despite effective marketing. Yota emphasizes that personal branding is about self-discovery and alignment with oneās true values, enabling genuine connections. She offers practical strategies, like crafting mood boards, to reflect individual uniqueness and attract ideal clients willing to invest. Join her in unlocking your brand's potential!
56:22
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Quick takeaways
- Personal branding is essential for entrepreneurs, as it can differentiate them, showcase expertise, and attract loyal clients effectively.
- Emphasizing authenticity in personal branding enhances credibility and fosters trust, which ultimately leads to greater business opportunities.
Deep dives
The Existence of Personal Brands
Everyone has a personal brand, whether they realize it or not. The moment individuals enter a space, perceptions are formed regarding their identity and values. The key difference lies in whether a person actively manages their brand narrative or allows others to shape it for them. Unless one takes control, their personal brand can become unintentional and detrimental to their endeavors.
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Listen to the best highlights from the podcasts you love and dive into the full episode