Yota Trom, a personal brand strategist with 15 years in the tech industry, shares invaluable insights on shaping your personal brand. She discusses how everyone has a brand, whether they like it or not, and provides strategies to overcome imposter syndrome. Yota emphasizes the power of authenticity in leadership, especially for women, and explains her journey from corporate roles to fostering supportive communities. Listeners will learn about actionable steps to enhance their brand and the significance of genuine connections in achieving professional success.