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The Art of Selling Online Courses
How a Magician Built a 7-Figure YouTube Course Empire - with Oscar Owen
Feb 13, 2025
Oscar Owen, a full-time YouTuber and magic enthusiast, shares his journey to creating a 7-figure course empire from teaching card tricks. He reveals why chasing viral views may hurt course sales and emphasizes the value of quality over quantity in audience engagement. Oscar discusses his strategic shift to high-ticket offerings and how YouTube can function effectively like Facebook Ads for course creators. With insights on mastering high-ticket sales and content creation, he offers actionable tips for entrepreneurs ready to scale their online education businesses.
42:55
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Quick takeaways
- Oscar Owen's success emphasizes the importance of quality views and targeted content over viral trends for sustained course sales.
- Transitioning from low-ticket to high-ticket offerings significantly boosted Oscar's profits and client satisfaction through effective lead qualification strategies.
Deep dives
Oscar's Journey to YouTube Success
Oscar Owen's path to establishing a successful YouTube channel began with his childhood fascination with magic, ignited after watching a David Blaine performance. Frustrated by the low-quality tutorials available online, Oscar decided to create his own content, aiming to offer better instructional videos. Since starting his channel in 2016, he has grown it to over 1.4 million subscribers and 250 million views, turning it into a thriving seven-figure online education business focused on teaching card tricks. His evolution from a beginner to a successful creator showcases how passion, persistence, and responding to audience needs can lead to remarkable success.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode