How a Magician Built a 7-Figure YouTube Course Empire - with Oscar Owen

Feb 13, 2025

Oscar Owen, a full-time YouTuber and magic enthusiast, shares his journey to creating a 7-figure course empire from teaching card tricks. He reveals why chasing viral views may hurt course sales and emphasizes the value of quality over quantity in audience engagement. Oscar discusses his strategic shift to high-ticket offerings and how YouTube can function effectively like Facebook Ads for course creators. With insights on mastering high-ticket sales and content creation, he offers actionable tips for entrepreneurs ready to scale their online education businesses.

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ANECDOTE

AdSense vs. Course Sales

Oscar Owen's AdSense revenue fluctuated greatly depending on video views.
Viral videos brought higher AdSense but fewer course sales due to a more generic audience.

ADVICE

Triage Calls for High-Ticket Sales

Implement triage calls to pre-qualify potential high-ticket clients.
This saves time by filtering out less serious buyers before full sales calls.

INSIGHT

High-Ticket Offers and Latent Demand

Selling high-ticket offers is often easier than doubling your audience for increased revenue.
This leverages latent demand within your existing audience.

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