Open Market

Joe Root, CEO and co-founder of Permutive, dives into the evolution of Data Management Platforms and their significance for publishers and advertisers. He discusses the nuances between DMPs and Customer Data Platforms, as well as the importance of redefining marketing strategies in a shifting landscape. The conversation also highlights the move towards audience activation platforms, especially in light of cookie deprecation, and emphasizes balancing privacy with operational efficiency in ad tech.

Matt Barash, a leading influencer in the ad tech industry, shares his mastery of networking and content creation. He discusses the misconceptions surrounding building influence and reveals his attention theory. Barash emphasizes why executives shouldn’t shy away from controversy, highlighting its potential as a catalyst for discussion. He also dives into the evolving opportunities within advertising, particularly for mid-market sectors, showcasing how strategic relationships can drive success in a competitive landscape.

Jay Friedman, CEO of Goodway Group, a 95-year-old evolving marketing firm, shares his insights with Eric Franchi and Joe Zappa. They discuss the importance of elevating marketing's role within corporate strategy and the need for collaboration between CMOs and financial leaders. Jay emphasizes building trust through transparency and showcasing marketing's impact with data. He addresses challenges in creating a positive workplace culture while fostering growth, and the necessity for bold, innovative marketing strategies that truly connect with audiences.

In this engaging discussion, Mathieu Roche, CEO and co-founder of ID5, shares insights on pioneering identity solutions in the ad tech space. He highlights the challenges of advocating for universal identification amidst skepticism and competition from industry giants. Mathieu also explores the importance of collaboration in the shift away from cookies, emphasizing trust and client success. Additionally, he discusses the benefits and challenges of a remote-first workplace, illustrating the balance between flexible talent acquisition and team cohesion.

Arthur Querou, founder and CEO of Vibe, dives into unconventional ad tech strategies aimed at empowering SMBs. He discusses a recent AI-powered product launch that showcases innovative marketing tactics and the creation of a standout promotional video reminiscent of Apple Keynotes. The conversation highlights the nuances between enterprise and SMB sales, while emphasizing the importance of customer engagement and transparent communication. Querou also shares insights on maintaining company culture amid rapid growth, from 40 to 120 employees.

Terry Kawaja, Founder and CEO of LUMA, shares his expertise in ad tech mergers and acquisitions. He discusses the critical role of marketing in driving successful acquisitions, especially for startups. The conversation highlights the unique marketing strategies in the liquor industry that mirror investment banking. Terry also delves into navigating capital raising challenges in ad tech, valuation trends, and the intricate dynamics of M&A negotiations, emphasizing how founder attitudes can significantly impact outcomes.

In this conversation, Eric Franchi, co-founder of the successful advertising technology firm Undertone, shares lessons learned from his entrepreneurial journey. He discusses the critical importance of strategic hiring and the impact of key team members on company culture. Eric also dives into the unique challenges faced by ad networks amid industry shifts, the often anticlimactic nature of success, and navigating life after an exit. His reflections on personal reintegration and maintaining a balanced life in ad tech offer valuable insights for entrepreneurs.

Mike O'Sullivan, Founder of Sincera, dives into the hurdles of marketing early-stage startups with a humorous twist. He highlights the importance of customer feedback and dynamic strategies in defining market position. The discussion reveals Sincera's unique role in ad tech, focusing on accuracy and customized advertising tools. O'Sullivan shares insights on the challenges of hiring the right marketing talent and the need for authentic messaging. Tapping into the potential of metadata, he emphasizes its value in crafting engaging advertising solutions.

Dive into how taste is reshaping the tech landscape, with companies needing to craft unique identities to stand out. Discover the evolving role of heads of growth, focusing on community building and innovative marketing strategies. The impact of a manifesto in driving clarity and direction for brands is highlighted, alongside a discussion of the competitive ad tech scene. Plus, catch insights from Zuckerberg's candid live interview, revealing his approach to leadership and tech trends.

Eric Seufert, a media strategist and the voice behind Mobile Dev Memo, dives deep into the art of building businesses on thought leadership. He shares how blogging has propelled his ventures in tech and media. The discussion covers the evolution of mobile marketing and the pivotal role of AI in advertising. Eric also unveils his journey developing a user acquisition cash flow tool and navigates the shifting landscape of digital advertising due to privacy changes. His insights emphasize the importance of consistency and audience engagement in thriving content creation.