The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

In this discussion, Anthony Blatner, a LinkedIn Certified Marketing Expert and Managing Director of Speedwork, shares his insights on maximizing LinkedIn ads for B2B marketing. He emphasizes the vital role of creative content and consistent branding in forging connections. Anthony dives into effective lead generation strategies, even on tight budgets, and the importance of targeting niche audiences with tailored content. He also highlights the benefits of personal engagement in ads and the intricacies of nurturing leads through well-planned campaigns.

Stephanie Christensen, an event marketing leader with 15 years at Qualtrics, and Kristina DeBrito, Director of Strategic Events at Iterable, dive into the resurgence of B2B events. They discuss the crucial metrics for tracking event ROI and the biggest pitfalls marketers make in planning. Listeners gain insights on securing executive buy-in, leveraging micro-events, and the importance of post-event engagement. The duo also explores the blend of virtual and in-person strategies, providing a roadmap for impactful events in 2025.

Diane Wiredu, founder of Lion Words and a messaging strategist, illuminates the world of B2B communication. She explains why most B2B messaging falls flat and how to create a compelling messaging strategy that resonates. Diane emphasizes the importance of distinguishing between positioning and messaging, the value of customer research, and how to structure homepage content for maximum impact. With insights on crafting clear value propositions and the role of storytelling, she equips listeners with actionable strategies to enhance their messaging effectiveness.

Ross Hudgens, co-host of the Content and Conversation podcast, shares insights on leveraging organic growth and SEO in B2B marketing. He discusses the critical role of content strategy and community-driven approaches for sustainable growth. Ross emphasizes the power of LinkedIn for personal branding and how podcasts can enhance brand visibility. The conversation also touches on balancing paid marketing with organic efforts, turning content into a growth flywheel, and avoiding common content marketing pitfalls.

Rita Cidre, Head of Academy at SEMrush, Ross Simmonds, Founder of Foundation, and Tom Whatley, Founder of Grizzle, share their expertise in B2B SEO strategies. They tackle common mistakes marketers make and the impact of AI on search engine optimization. The trio discusses how content must be optimized for user intent and presents a case study on improving conversion rates. They also emphasize the importance of internal linking and URL structure for top rankings, while debunking outdated practices like keyword stuffing.

Melton Littlepage, CMO at 1Password, is on a mission to turn a consumer favorite into a B2B cybersecurity leader. He dives into the critical nature of category leadership and how it shapes market perception. Melton discusses the shift from password management to Extended Access Management, emphasizing the need for innovative marketing. He warns against relying solely on attribution for success and highlights the interplay between brand-building and demand generation. Explore how COVID has reshaped the cybersecurity landscape and what it means for the future of 1Password.

Madhav Bhandari, Head of Marketing at Storylane, Robert Kaminski, Co-founder at Fletch PMM, and Dan Murphy, COO at Exit Five, delve into the essentials of high-converting product pages. They discuss the common pitfalls in B2B marketing, such as overloading features without clear messaging. The trio emphasizes the importance of interactive demos, videos, and strategic CTAs to enhance user engagement. They also critique real product pages, offering valuable insights on optimizing design and content for better conversion rates.

Drew Giovannoli, founder of Buried Wins, is an expert in competitive intelligence and win-loss analysis. In this discussion, he emphasizes the importance of focusing on won deals rather than fixating on losses. Drew shares insights into identifying ideal customers and leveraging competitive intelligence to enhance sales strategies. He outlines common pitfalls in Win/Loss programs and reveals how alignment between sales and marketing can significantly boost success.

Discover the launch of a new training program offering AI Playbooks tailored for B2B marketers. Matthew Carnevale shares insights on using AI for ICP research, cold email automation, and more, providing practical templates and tutorials. Learn how interactive demos from Navattic can enhance customer engagement and boost conversion rates. If you’re overwhelmed by AI noise, this program promises actionable tactics you can implement right away to elevate your marketing strategy.

Diane Wiredu, a messaging strategist and founder of Lion Words, teams up with Lee Reshef, Fiverr's Head of Product Marketing, to dissect high-converting B2B homepages. They tackle common pitfalls that decrease conversions and emphasize the significance of clarity and effective messaging. Learn what elements belong above the fold, how to cater to diverse buyer personas without overwhelming, and the essential role of A/B testing. Their insightful critiques of real homepages offer actionable strategies that can dramatically improve your website's performance.