B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team

Dec 23, 2024
Join Ding Zheng, co-founder of EventShark, as he brings his charisma to a lively celebration of the Exit Five community. The team reflects on their impressive growth, revealing that focusing on community as a product led to nearly 80% growth. They dive into the hottest B2B marketing topics for 2024 and teasingly preview what's coming in 2025. The fun escalates with games featuring marketing trivia and holiday spirit, revealing insights that make B2B marketing both engaging and entertaining!
55:37

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The Exit Five community experienced remarkable growth in 2024, achieving a 79% membership increase by treating engagement as a product.
  • Automated scheduling systems, like Revenue Hero, are crucial for improving lead response times and enhancing customer engagement in B2B sales.

Deep dives

Importance of Lead Response Time

The episode highlights a concerning trend regarding lead response times in B2B sales, revealing that it currently takes an average of one day, five hours, and 17 minutes for companies to respond to leads from their websites. This delay is detrimental since potential buyers may move on to competitors after just a few minutes of waiting. To mitigate this issue, an emphasis is placed on the need for automated scheduling systems for engaging with qualified leads promptly. The discussion suggests that adopting such automation can significantly enhance a company's ability to connect with prospective customers before they lose interest.

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