#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team
Dec 23, 2024
auto_awesome
Join Ding Zheng, co-founder of EventShark, as he brings his charisma to a lively celebration of the Exit Five community. The team reflects on their impressive growth, revealing that focusing on community as a product led to nearly 80% growth. They dive into the hottest B2B marketing topics for 2024 and teasingly preview what's coming in 2025. The fun escalates with games featuring marketing trivia and holiday spirit, revealing insights that make B2B marketing both engaging and entertaining!
The Exit Five community experienced remarkable growth in 2024, achieving a 79% membership increase by treating engagement as a product.
Automated scheduling systems, like Revenue Hero, are crucial for improving lead response times and enhancing customer engagement in B2B sales.
The team outlined innovative plans for 2024, focusing on new content formats and events designed to further foster community collaboration and learning.
Deep dives
Importance of Lead Response Time
The episode highlights a concerning trend regarding lead response times in B2B sales, revealing that it currently takes an average of one day, five hours, and 17 minutes for companies to respond to leads from their websites. This delay is detrimental since potential buyers may move on to competitors after just a few minutes of waiting. To mitigate this issue, an emphasis is placed on the need for automated scheduling systems for engaging with qualified leads promptly. The discussion suggests that adopting such automation can significantly enhance a company's ability to connect with prospective customers before they lose interest.
Role of Revenue Hero in Automated Scheduling
Revenue Hero is presented as a transformative solution for B2B companies striving for efficiency in lead management. The platform facilitates rapid scheduling of meetings between leads and sales teams, supported by an advanced matching algorithm that ensures contacts are paired with the most suitable representatives. Numerous businesses, including reputable names like Freshworks and Customer I.O., have already integrated Revenue Hero into their workflows, demonstrating its positive impact on their operations. This technology underscores the growing trend toward leveraging automation to enhance sales efficacy in today's competitive landscape.
Community Engagement and Growth Strategies
A key focus of the discussion revolves around the growth and engagement strategies employed within the Exit 5 community throughout the past year. The community has seen a remarkable 79% increase in membership, attributed largely to dedicated community management efforts that treat engagement as a product. Initiatives like monthly virtual meetups and targeted content distribution have fostered connections among members, allowing marketers to share insights and experiences. These efforts have created a thriving environment where engagement and interaction are prioritized, resulting in richer member experiences.
2024 Plans for Events and Content
The team outlines exciting plans for 2024 that include a series of events and content initiatives designed to further enhance community engagement. Specific events will take place across various locations, including Boston and San Francisco, along with a return to the popular Drive event in Vermont. Additionally, there are plans to launch innovative content formats, including a new product titled 'Article,' that aims to provide valuable insights and resources to members. The strategy appears focused on creating multiple avenues for networking, learning, and professional development within the B2B marketing community.
Member Recognition and Awards
A significant highlight of the episode is the recognition of top contributors within the community, celebrating individuals who have actively engaged in discussions and shared valuable insights throughout the year. Awards were given for various categories, such as 'Most Posts' and 'Post of the Year,' which incentivizes further participation from members. Acknowledging contributions not only strengthens community bonds but also encourages a culture of sharing and collaboration among marketers. This recognition serves to motivate members to continue adding value to the community and reinforces the importance of participation.
In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng, sales rapper and co-founder of EventShark, and provide a sneak preview of what's in store for 2025.
Dave and the team cover:
2024 stats: How treating community as a product drove nearly 80% growth this year
The hottest content topics in B2B marketing in 2024
