B2B Marketing with Dave Gerhardt
#207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
Jan 2, 2025
Jason Lemkin, the founder of SaaStr and former CEO of EchoSign, shares insights on building a successful marketing strategy in the SaaS space. He emphasizes the crucial traits of a great VP of Marketing and the need for alignment between marketing teams and the CEO. Jason reflects on the shift in tech dynamics post-2020 and the evolving roles of CROs and CMOs. The conversation also delves into content creation, highlighting the power of LinkedIn for professional growth and the importance of fostering strong business relationships.
59:14
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Quick takeaways
- The importance of revenue goals has become paramount in B2B marketing, as organizations seek effective strategies to allocate resources successfully.
- Self-awareness in marketing candidates is critical, particularly as the landscape has shifted towards considering commitment and alignment with company visions.
Deep dives
The Challenge of Marketing Attribution
Marketing attribution is a significant concern for B2B organizations, as highlighted by many marketing leaders in recent discussions. It involves understanding which marketing efforts are effective and where to allocate resources. Paramark addresses this issue through its marketing attribution platform, which uses advanced methods such as marketing mix modeling and incrementality testing. This approach enables businesses to analyze their marketing performance comprehensively, offering insights into various channels and campaigns without the complications of traditional click attribution.
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