#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

• Why developing a provocative point of view is critical to differentiate your brand
• How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
• Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

• (00:00) - - Intro to Kyle
• (05:21) - - Content is strategy, but most companies have bad content
• (06:32) - - Force a choice, not a comparison
• (09:34) - - Book recommendations for thinking about your company differently
• (12:29) - - Identifying core problems and target audience
• (15:48) - - What is GTM Bloat?
• (19:52) - - Beat the friction out of your process
• (21:56) - - How to create a demand flywheel
• (28:23) - - Non-negotiable content types
• (29:46) - - Real thoughts from real subject matter experts
• (34:30) - - Harness the power of the internet
• (36:23) - - Always-on ways to capture the demand you create
• (39:41) - - Q&A

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