This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.
Kyle covers:
- Why developing a provocative point of view is critical to differentiate your brand
- How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
- Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.
Timestamps
- (00:00) - - Intro to Kyle
- (06:03) - - Content is strategy, but most companies have bad content
- (07:14) - - Force a choice, not a comparison
- (10:16) - - Book recommendations for thinking about your company differently
- (13:11) - - Identifying core problems and target audience
- (16:30) - - What is GTM Bloat?
- (20:34) - - Beat the friction out of your process
- (22:38) - - How to create a demand flywheel
- (29:11) - - Non-negotiable content types
- (30:34) - - Real thoughts from real subject matter experts
- (35:18) - - Harness the power of the internet
- (37:11) - - Always-on ways to capture the demand you create
- (40:29) - - Q&A
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