In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.

Dave and the Tenon team cover:

• The importance of aligning marketing goals with overarching business objectives to drive meaningful results
• How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
• Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes

Timestamps

• (00:00) - - Intro to the Tenon Team
• (05:48) - - How to Think About Your Marketing Strategy Challenges
• (11:44) - - Framework for Building a Marketing Operating System
• (16:22) - - Why You Should Align Marketing with Business Goals
• (19:16) - - How to Ensure Campaign Alignment with Marketing Goals
• (23:43) - - Why Proactive Planning Is Key
• (30:25) - - How to Simplify Your Marketing Processes
• (37:27) - - Leadership Strategies
• (41:53) - - Tenon’s Tools for Success
• (46:08) - - Aligning Brand Goals and Business Objectives

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