In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.
Dave and the Tenon team cover:
- The importance of aligning marketing goals with overarching business objectives to drive meaningful results
- How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
- Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes
Timestamps
- (00:00) - - Intro to the Tenon Team
- (05:18) - - How to Think About Your Marketing Strategy Challenges
- (11:14) - - Framework for Building a Marketing Operating System
- (15:52) - - Why You Should Align Marketing with Business Goals
- (18:46) - - How to Ensure Campaign Alignment with Marketing Goals
- (23:13) - - Why Proactive Planning Is Key
- (29:42) - - How to Simplify Your Marketing Processes
- (36:44) - - Leadership Strategies
- (41:10) - - Tenon’s Tools for Success
- (45:25) - - Aligning Brand Goals and Business Objectives
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