In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.
Dave and the Tenon team cover:
- The importance of aligning marketing goals with overarching business objectives to drive meaningful results
- How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
- Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes
Timestamps
- (00:00) - - Intro to the Tenon Team
- (05:30) - - How to Think About Your Marketing Strategy Challenges
- (11:26) - - Framework for Building a Marketing Operating System
- (16:04) - - Why You Should Align Marketing with Business Goals
- (18:58) - - How to Ensure Campaign Alignment with Marketing Goals
- (23:25) - - Why Proactive Planning Is Key
- (29:20) - - How to Simplify Your Marketing Processes
- (36:22) - - Leadership Strategies
- (40:48) - - Tenon’s Tools for Success
- (45:03) - - Aligning Brand Goals and Business Objectives
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Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
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– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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