B2B Marketing with Dave Gerhardt

Priscilla Barolo, Head of Marketing at Neat and former head of comms at Zoom, shares her unique journey from communications to B2B marketing leadership. She discusses the challenges of marketing physical products in a tech-driven world, especially post-pandemic. Priscilla dives into key lessons learned during Zoom’s hypergrowth, emphasizing product differentiation and the art of effective PR strategies. She also highlights the importance of building trust within remote teams and the nuances of collaborating with agencies in the fast-evolving tech landscape.

Lashay Lewis, Founder of Authority Plug and a pro in solo marketing ventures, shares insights on transitioning from in-house roles to entrepreneurship. She emphasizes the importance of niching down by addressing specific customer problems. Lewis discusses developing a strong point of view to distinguish oneself in the market. She also introduces a systematic approach to creating repeatable processes that build trust with clients. With her unique frameworks, she encourages listeners to embrace their personal brand while focusing on professional growth.

Pranav Piyush, Co-Founder and CEO of Paramark, is a B2B marketing measurement guru, sharing invaluable insights at the Drive 2024 event. He challenges outdated attribution models and emphasizes the need for modern measurement techniques. Pranav discusses proving the incremental impact of various channels like search, social media, and podcasts. He also explores how to effectively showcase marketing’s value to CFOs and CEOs, the importance of data analysis, and the necessity of experimentation to decode brand equity and marketing effectiveness.

Matthew Carnevale, Marketing Manager at Exit Five, shares his expertise in copywriting and attention-grabbing hooks. He highlights how marketers often bury their messages, losing potential customers. Discover the top three elements of an effective hook and why statements outshine questions. With real-world examples, Matthew provides actionable insights that will empower you to craft concise and compelling hooks, ensuring your audience remains engaged right from the start.

Taylor Udell, Head of Growth at Champify, brings her expertise from Twilio and Heap to tackle marketing in sales-led organizations. She discusses how Champify shifts focus from direct response ads to high-value content, seeing better results. Taylor elaborates on their effective cold calling strategies and the importance of engaging thought leadership ads on LinkedIn. She also highlights why building in-house expertise is crucial and offers insights into navigating marketing metrics for revenue growth. A must-listen for anyone in B2B marketing!

Dave Gerhardt, Founder of Exit Five and former CMO, joins the hosts Zach Roberts, Eric Holland, and Gab Bujold. They delve into Dave's transition from marketing manager to CMO, emphasizing the vital role of product marketing. Topics include the pitfalls of “messaging by committee,” the significance of building trust in startups, and the complexities of effective positioning. They also explore how product marketers can simplify B2B strategies and why personal connections matter in this landscape, all with a blend of humor and practical insights.

Discover how authentic urgency is essential in B2B marketing and why it can't be faked. Learn practical strategies for creating genuine urgency, including limited event tickets and exclusive offers. The discussion highlights the importance of real incentives that prompt swift customer decisions. Plus, explore how tools like Calendly can streamline scheduling, enhance conversion rates, and ensure quick follow-ups, making it easier for prospects to connect with sales.

Peter Mahoney, CCO of GoTo, Amrita Mathur, VP of Marketing at Zapier, and Tara Robertson, CMO of Bitly, share their insights into effective B2B marketing leadership. They discuss the importance of business literacy and personal connections in marketing roles. The panelists dive into goal setting and the balance between short-term pressures and long-term aspirations. They also open up about career risks they've taken, both successful and not, and share strategies for navigating the challenges that arise in leadership positions.

Sean Lane, Founding Partner at BeaconGTM and RevOps expert with a rich background at Drift, joins to discuss the vital role of RevOps in B2B marketing. He emphasizes the need for alignment between sales and marketing through clear strategies and continuous planning. Sean shares insights on building effective partnerships within teams, the importance of adaptability in early-stage hires, and how AI can enhance operational efficiency. He also touches on the transition from founder-led sales to structured go-to-market strategies.

Discover the secret to effective B2B marketing emails: just one call to action! Simplifying choices for recipients can significantly increase engagement and conversions. Learn about Hick's Law and decision fatigue, and how they affect decision-making. Plus, see how tools like Calendly can streamline scheduling, turning leads into clients quickly. Uncover the power of clear messaging, especially for event promotions. This compact lesson packs a punch for any marketer looking to enhance their email strategies!