B2B Marketing with Dave Gerhardt

B2B Website Optimization: Real Examples and Live Feedback

Jun 2, 2025
In this lively discussion, industry experts Guy Yalif, Chief Evangelist at Webflow, Talia Wolf, CEO of Get Uplift, and Scott Cappuzzo from Webflow dive into B2B website optimization. They reveal the top mistakes that plague many homepages and advocate for customer-driven messaging. The trio also discusses effective call-to-action strategies, emphasizing clarity over creativity, and stresses the importance of personalization that resonates without intruding. Get ready for practical tips that can transform your website and enhance conversion rates!
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INSIGHT

Focus Messaging on Customer Needs

  • B2B websites often fail because they focus on features instead of customer problems.
  • Making messaging customer-driven and emotional improves conversion significantly.
ADVICE

Optimize Your CTA Copy

  • Test your website's call-to-action (CTA) copy to improve engagement.
  • Small changes in CTA phrasing can significantly increase conversions.
ADVICE

Research Before A/B Testing

  • Don't rely solely on A/B testing if you lack sufficient traffic.
  • Start with foundational research on your customers and their buying motivations before testing page elements.
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