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B2B Website Optimization: Real Examples and Live Feedback

B2B Marketing with Dave Gerhardt

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B2B Website Evaluation for Transport Logistics

This chapter discusses the evaluation and rating of a B2B website for a transport logistics company, focusing on design and customer experience. It emphasizes the importance of clear calls to action and meaningful content that resonates with users, rather than just listing product features. The conversation includes a critique of website visuals, messaging, and engagement strategies, incorporating quantitative analysis and personal insights.

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