B2B Website Optimization: Real Examples and Live Feedback
B2B Marketing with Dave Gerhardt
Effective Personalization in Website Experiences
This chapter explores how effective website personalization can be achieved by understanding audience roles rather than just relying on advanced tools. It emphasizes the importance of targeted content and thoughtful navigation design to enhance user experience.
#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.
This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.
Danielle, Guy, Talia, and Scott cover:
- The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messaging
- Smart ways to test and optimize (even if you don’t have high traffic)
- How to write CTAs that meet buyers where they are in the journey (and get more clicks)
Whether you’re planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.
Timestamps
- (00:00) - – Intro
- (02:08) - – Meet the expert panel
- (04:48) - – The biggest homepage mistake
- (07:28) - – What customers *really* want
- (08:08) - – The CTA copy test
- (09:18) - – Why A/B testing isn’t always right
- (11:58) - – Personalization you can actually use
- (14:08) - – What’s a “good” conversion rate?
- (17:28) - – CTA clarity vs. creativity
- (21:08) - – Why messaging must come first
- (23:08) - – How to do helpful personalization
- (30:29) - – Emotional drivers in B2B
- (32:29) - – Live teardown #1: ContactMonkey
- (39:09) - – Visuals, CTAs, and clarity
- (44:29) - – Live teardown #2: StreamTech
- (49:49) - – Outdated visuals and lost messaging
- (53:24) - – Chatbots: thoughtful vs. disruptive
- (54:39) - – Live teardown #3: CallTrackingMetrics
- (57:19) - – Final ratings + wrap-up
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
The AI-powered Podcast Player
