Dive into the thrill of marketing, where creativity meets the power of community. Discover how AI is reshaping the landscape, providing tools that elevate efficiency and innovation. Unpack the joy of events in marketing, from successful fundraisers to networking opportunities that bring people together. Plus, learn about a game-changing no-code email platform that streamlines communication and lets marketers take charge of their audience. It's all about making connections and embracing the future!
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volunteer_activism ADVICE
Email Is The Best Marketing Channel
Use email as your primary marketing channel because it allows you to truly own your audience.
Test emails across devices with specialized tools to avoid technical issues and increase efficiency.
question_answer ANECDOTE
Marketing Is Like Throwing Events
Marketing feels like organizing a successful community event where people come together and have a great time.
This feeling of bringing people together is what draws Dave Gerhardt to marketing work.
insights INSIGHT
AI Makes Marketers More Full-Stack
AI empowers marketers to become full-stack by enabling more tasks without deep design or dev skills.
AI enhances marketing efficiency, reducing dependency on large teams and streamlining workflows.
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Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action atknak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)