The Dave Gerhardt Show

Former Slack and Zendesk CMO, Bill Macaitis, shares insights on brand marketing, importance of brand sentiment, CEO personality impact, and product-led growth strategies in B2B marketing.

Dave chats with Christopher Rack, CEO of pharosIQ, about ABM. They cover misconceptions, aligning sales and marketing, and re-engaging churned customers. Key points: ABM needs strategy, not just product; targeting the right accounts is crucial; balancing ROI expectations is vital; re-engaging churned customers with product updates is effective.

Experienced marketing leader Dave shares 16 lessons for new marketing leaders, from forgetting acronyms to spending the budget wisely. He emphasizes strategic storytelling, mastering internal communication, and partnering with finance and ops. Dave advises making hiring a priority, creating momentum through individual initiatives, and getting comfortable making bold bets. He stresses the importance of alignment with sales, understanding the CEO's priorities, and prioritizing data-driven decisions.

John Short, Founder of Compound Growth Marketing, discusses timeless marketing principles, the evolving dynamic between sales and marketing, and the impact of AI on SEO. They delve into strategic social media advertising, predictive user scores, and aligning sales and marketing for success. The conversation highlights the power of company vision and strategic alignment for growth.

Dan, COO at Exit Five, and Dave discuss the success behind the sold-out Drive event, the power of collaboration, building an audience, and the importance of brand connection and storytelling. They share insights on launching events, content strategy, and the growth of Exit Five, emphasizing community-led growth and interactive talks.

Greg Isenberg, CEO & Co-Founder of Late Checkout, talks about the importance of building an engaged community before a paid membership, niching down, audience vs community, personal brand, community monetization, dangers of free services, and transformation of Twitter.

Anthony Kennada, CEO of AudiencePlus, talks about being a media company, building an audience, and community in B2B marketing. They discuss content evolution, audience building, community significance, growth strategies, overcoming challenges, past marketing mistakes, and category creation impact.

Pranav Piyush, CEO of Paramark, discusses measuring marketing effectiveness, predicting revenue, and the correlation between reach metrics and output. They touch on the challenges of marketing attribution, importance of email audience engagement, and using technology to analyze metrics. The conversation also delves into experimenting in marketing, balancing creativity with measurement, and the CEO's role in marketing strategies.

Matt, Marketing Manager at Exit Five, joins Dave to discuss strategies for getting more reviews, structuring a marketing team, leadership dynamics, live chat on websites, and evaluating marketing tools. They also mention an in-person event, review management strategies, and future opportunities in marketing.

Jason Lemkin, founder of SaaStr, discusses what makes a great VP of Marketing in SaaS, tech changes since 2020, CROs vs CMOs, and importance of CEO-marketing alignment. Insights into building relationships, marketing essentials, and balancing sales and marketing heads in SaaS leadership.