The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Pranav Piyush, CEO of Paramark, discusses marketing measurement challenges, short-term vs. long-term investments, UTM tags, correlation between marketing channels and pipelines, and measurement for non-direct response initiatives with Dave Gerhardt.

In this episode, Dave Gerhardt is joined by Matt Carnevale to discuss the effectiveness of nurture sequences in B2B marketing. They share tips on becoming a better copywriter, the importance of brand reputation in B2B, and how to establish yourself as a trusted authority in your industry.

Peter Mahoney, CMO of GoTo and author of The Next CMO: A Guide to Operational Marketing Excellence, joins Dave to discuss his journey back into CMO role, strategies for driving changes in a marketing org, team dynamics at GoTo, and balancing strategy with execution. They also touch on embracing diversity, past hiring mistakes, and building a long-term vision for marketing success.

In this podcast, Dave and Tim discuss LinkedIn marketing, starting imperfectly, using funny videos to grow a following, and maximizing ABM with LinkedIn ads. They also touch on video impact, content evolution, overcoming challenges, and strategic collaborations in video advertising.

Learn about early-stage marketing and compensation strategies from industry experts Kathleen and Emily. Dive into hiring first marketers, building marketing teams, and understanding equity compensation. Get insights on career growth, startup challenges, and the future of marketing trends.

Learn how Brandon Redlinger secured his VP of Marketing role at Chili Piper, negotiate compensation, nail interviews, and navigate career transitions. Explore insights on company culture, interview strategies, and compensation negotiations.

Learn how to create memorable events that drive pipeline with Kera Wright, Founder of PlannerPal. Discover the importance of cost control, key moments, and strategic planning for event success. Explore tools like Asana and Slack for effective event management and embrace the return to in-person events for meaningful connections. Get insights on ABM success factors and solutions from Apollo.io.

The podcast discusses the importance of leadership team alignment, the impact of marketing on pipeline, and building a marketing calendar around the product roadmap. It also touches on the success factors of ABM programs, navigating career transitions in sales and marketing, and balancing long-term vision with short-term results in marketing leadership.

This podcast episode discusses the shift to a self-service model in B2B buying, tips for creating interactive demos with high CTR, and the importance of personalized follow-ups. They cover statistics on product demos, where to place demos on websites, and budgeting for interactive demos. Recommendations for implementing demos in LinkedIn ads and tracking activity for personalized demos are also highlighted.

Ross Simmonds and Dave Gerhardt discuss prioritizing search for content distribution, importance of social followers, enabling sales team for distribution, repurposing popular content, and doubling down on strategies. They share valuable insights on B2B content strategies and organic social tactics.