The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event

May 23, 2024
Matt, Marketing Manager at Exit Five, joins Dave to discuss strategies for getting more reviews, structuring a marketing team, leadership dynamics, live chat on websites, and evaluating marketing tools. They also mention an in-person event, review management strategies, and future opportunities in marketing.
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ANECDOTE

Rapid Ticket Sales

  • Exit Five sold almost half of their event tickets in two hours.
  • They prioritized community members and offered them a discount.
ADVICE

Review Platform Strategy

  • Get online reviews where your competitors have them.
  • Prioritize one platform but consider a multi-platform, staged approach.
ADVICE

Ethical Review Acquisition

  • Avoid incentivizing positive reviews, as this can lead to penalties.
  • Instead, identify satisfied customers through methods like NPS surveys and then request reviews.
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