Greg Isenberg, CEO & Co-Founder of Late Checkout, talks about the importance of building an engaged community before a paid membership, niching down, audience vs community, personal brand, community monetization, dangers of free services, and transformation of Twitter.
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insights INSIGHT
Audience vs. Community
An Instagram page isn't necessarily a community; it's an audience.
True communities possess togetherness, rituals, member identity, belonging, and engagement.
volunteer_activism ADVICE
Building a Community from an Audience
Build an audience on an existing platform before launching a community.
Leverage your audience to gain initial members by promoting your community.
volunteer_activism ADVICE
Niche Down and Create Scarcity
Start a community by focusing on a smaller niche audience.
Create scarcity and exclusivity through waitlists and private invitations.
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Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.
They discuss
Why you need to build an engaged community before a paid membership
The importance of niching down
The difference between audience and community
The tribe framework
Personal brand and community performance
Timestamps
(00:00) - - Intro
(04:46) - - Building a Community on Patreon
(08:17) - - The Power of Niche Communities
(11:20) - - From Facebook Group to Profitable Membership
(14:42) - - The Impact of Exclusive Communities on Social Media
(18:10) - - The Illusion of Social Media Engagement
(24:35) - - Building a Personal Brand for Business
(27:46) - - Nurturing a Successful Community Within a Company
(28:34) - - Community Monetization: Pricing and Value in B2B Memberships
(32:14) - - The Dangers of Free Services
(37:40) - - Transformation of Twitter
(41:32) - - Navigating Social Media Engagement
(42:49) - - Exploring New Frameworks and Community Engagement
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