Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.
They discuss
- Why you need to build an engaged community before a paid membership
- The importance of niching down
- The difference between audience and community
- The tribe framework
- Personal brand and community performance
Timestamps
- (00:00) - - Intro
- (04:46) - - Building a Community on Patreon
- (08:17) - - The Power of Niche Communities
- (11:20) - - From Facebook Group to Profitable Membership
- (14:42) - - The Impact of Exclusive Communities on Social Media
- (18:10) - - The Illusion of Social Media Engagement
- (24:12) - - Building a Personal Brand for Business
- (27:23) - - Nurturing a Successful Community Within a Company
- (28:11) - - Community Monetization: Pricing and Value in B2B Memberships
- (31:51) - - The Dangers of Free Services
- (37:17) - - Transformation of Twitter
- (41:09) - - Navigating Social Media Engagement
- (42:26) - - Exploring New Frameworks and Community Engagement
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