The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Take risks with design to drive pipeline growth. Importance of timing in email marketing. Framework for small wins. Diversifying channels and maximizing micro opportunities. Stand out with branding in B2B SaaS. Focus on design differentiation and brand aesthetics for business growth.

Peep Laja discusses B2B positioning strategy, messaging impact on conversion rates, customer feedback for marketing, specialization in marketing, brand building before product launch, conversion optimization, technical product messaging, and utilizing customer feedback for messaging strategies.

Brian Kotlyar, VP of Marketing and Growth at Hightouch, shares insights on aligning sales and marketing, importance of messaging, and new compensation approaches. Topics include understanding customer needs, aligning goals with compensation, product marketing, creative messaging, and challenges of managing a startup.

Marketing recruiters Kelly Gordon and Matthew Kanter share strategies for landing a marketing job and making a career move. They discuss personal branding on LinkedIn, negotiating job offers, researching compensation, and the importance of building personal connections in the job search. They also emphasize the need for candidates to embrace ambiguity and self-sufficiency, the significance of efficient hiring processes, and the role of recruiters in managing expectations and representing job seekers.

Exit Five Anthem feat. Ding Zheng and Jeff Porter. Explainer video vs rap anthem. Promotional ad for X and 5.com.

Amanda Natividad, VP of Marketing at SparkToro, discusses her return to work after parental leave and the trends she's seen in B2B marketing. They also talk about managing top-of-funnel, rethinking the pursuit of status, strategic email marketing, optimizing LinkedIn strategy, and promoting webinars with standalone value.

Paul Roetzer, Founder and CEO of the Marketing AI Institute, discusses the potential of AI in B2B marketing and shares practical applications of AI tools. The conversation covers building an audience, the emergence of new AI technologies, and the future impact of AI in marketing and business.

Alex Minor, a podcast producer and video marketing strategist, shares insights on mastering short-form video and social media. Topics include the importance of first impressions, misconceptions about video for businesses, effective video strategies, scriptwriting techniques, overcoming 'expert blindness,' workflow management, the power of a compelling opening hook, ideal length for short-form scripts, recording techniques, practice and memorization, and filming and editing times.

Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today an she's also the author of the book "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."Hillary discusses how Snowflake has built an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at Snowflake and why it works, how tools like ChatGPT can help ABM marketers today. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Kipp Bodnar, CMO at HubSpot, discusses his journey from managing the HubSpot blog to CMO. Topics include the evolution of HubSpot's marketing, reducing friction for customers, strategies for growing website traffic, and the perspective of marketers as craftspeople.