The Dave Gerhardt Show

Dave announces a new full-time remote Content Marketing job at Exit Five, focused on managing the podcast and newsletter to enhance the company's content strategy and offering equity.

Matt, Marketing Manager at Exit Five, joins Dave to discuss nurturing website visitors, dark social strategies, and reactions to their rebrand. They share tips on converting visitors, shipping a new website, and why dark social is crucial for marketing success.

Dave talks with Christopher Rack, CEO of pharosIQ, about intent data, ABM basics, and marketing in non-SaaS industries. They cover timeless marketing principles, unique positioning, and the importance of execution over strategy. They also discuss the challenges of intent data in marketing outreach, the rebranding journey, and strategies for B2B non-SaaS marketing.

Chris Walker, Founder of Refine Labs, and Dave Gerhardt discuss building community in B2B, LinkedIn engagement, influencer partnerships, content amplification, and organic vs. paid strategies. They emphasize the importance of authentic content, focus on depth over width in influencer strategies, and leveraging employee value for successful marketing.

Dave Kline, with 20 years of leadership experience, shares insights on effective leadership, hiring practices, and email campaign planning. He discusses setting clear objectives, strategic interviewing techniques, and the power of hiring right for high impact marketing teams.

Dave and Matt from Exit Five discuss building a marketing portfolio, sales-marketing collaboration, podcasting for brand awareness, the future of Exit Five, and the importance of live webinars. They also share humorous B2B marketing insights and community interactions.

Jessica Hreha, Head of Marketing AI Strategy & Transformation at Jasper, discusses AI in B2B Marketing. Topics include AI guidelines and ethical adoption, time savings, content production customization, decision-making potential, challenges of implementing AI, and enhancing marketing efficiency through AI.

Former CEO and CMO Dave Kellogg discusses traits of a high-performing CMO, partnership with sales, importance of benchmarks, lead gen vs. demand gen, and future of AI in marketing. He emphasizes being a dispassionate analyst and a partner to the CEO. Kellogg also touches on category creation and the role of brand, providing insights on SaaS metrics and the evolving perspective of marketing leadership.

Daniel Cmejla, VP of Community at Apollo.io, discusses building community on LinkedIn and measuring its impact. They explore the difference between building community vs. 'a' community and using internal team members' profiles to boost the company's brand. The episode also delves into innovative B2B marketing strategies, maximizing marketing impact with LinkedIn, and the importance of diversity in brand resilience.

Matt, Marketing Manager at Exit Five, joins Dave to discuss how edgy B2B brands can get on social media, advice for first-time marketing leaders, the importance of marketing fundamentals, and tips for successful product launches. They emphasize the balance between professionalism and edginess, strategic positioning, and leveraging narratives for success.