
B2B Marketing with Dave Gerhardt
#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)
Apr 25, 2024
Former CEO and CMO Dave Kellogg discusses traits of a high-performing CMO, partnership with sales, importance of benchmarks, lead gen vs. demand gen, and future of AI in marketing. He emphasizes being a dispassionate analyst and a partner to the CEO. Kellogg also touches on category creation and the role of brand, providing insights on SaaS metrics and the evolving perspective of marketing leadership.
49:09
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Quick takeaways
- Marketing is about making sales easier and being a partner to the CEO.
- Data mastery is crucial for CMOs to present facts and drive strategic decisions.
Deep dives
Importance of Building a Strong B2B Marketing Pipeline
Ferros IQ offers targeted demand solutions leveraging down funnel intent signals to address the challenges in B2B marketing faced in 2024. The episode emphasizes the significance of efficiently building a pipeline in the midst of reduced budgets, tighter resources, and fewer active buyers, all while striving to meet growth goals set by the CEO. Ferros IQ focuses on aiding B2B marketing leaders in reaching ideal buyers and generating leads that convert for businesses of all sizes, stressing the distinction between generating leads and ensuring they convert effectively.
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