The Dave Gerhardt Show

Talia Wolf, CEO of Getuplift, shares conversion tactics like selling emotional benefits, using stages of awareness, and AI for resonating content. They discuss pitfalls of agencies, messaging tips, and guiding buyer's journey with purposeful homepages.

Matt, Marketing Manager at Exit Five, joins Dave to discuss topics like LinkedIn personal vs. company pages, balancing generalism vs. specialism in marketing, and the importance of fair compensation in the workplace. They provide insights on maximizing personal brand on LinkedIn, CEO interviews, and dealing with workplace frustrations. The discussion highlights the value of community support and career growth in B2B marketing.

Pranav Piyush, CEO of Paramark, discusses marketing measurement challenges, short-term vs. long-term investments, UTM tags, correlation between marketing channels and pipelines, and measurement for non-direct response initiatives with Dave Gerhardt.

In this episode, Dave Gerhardt is joined by Matt Carnevale to discuss the effectiveness of nurture sequences in B2B marketing. They share tips on becoming a better copywriter, the importance of brand reputation in B2B, and how to establish yourself as a trusted authority in your industry.

Peter Mahoney, CMO of GoTo and author of The Next CMO: A Guide to Operational Marketing Excellence, joins Dave to discuss his journey back into CMO role, strategies for driving changes in a marketing org, team dynamics at GoTo, and balancing strategy with execution. They also touch on embracing diversity, past hiring mistakes, and building a long-term vision for marketing success.

In this podcast, Dave and Tim discuss LinkedIn marketing, starting imperfectly, using funny videos to grow a following, and maximizing ABM with LinkedIn ads. They also touch on video impact, content evolution, overcoming challenges, and strategic collaborations in video advertising.

Learn about early-stage marketing and compensation strategies from industry experts Kathleen and Emily. Dive into hiring first marketers, building marketing teams, and understanding equity compensation. Get insights on career growth, startup challenges, and the future of marketing trends.

Learn how Brandon Redlinger secured his VP of Marketing role at Chili Piper, negotiate compensation, nail interviews, and navigate career transitions. Explore insights on company culture, interview strategies, and compensation negotiations.

Learn how to create memorable events that drive pipeline with Kera Wright, Founder of PlannerPal. Discover the importance of cost control, key moments, and strategic planning for event success. Explore tools like Asana and Slack for effective event management and embrace the return to in-person events for meaningful connections. Get insights on ABM success factors and solutions from Apollo.io.

The podcast discusses the importance of leadership team alignment, the impact of marketing on pipeline, and building a marketing calendar around the product roadmap. It also touches on the success factors of ABM programs, navigating career transitions in sales and marketing, and balancing long-term vision with short-term results in marketing leadership.