The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON. Ian joins Dave to talk about podcasting for B2B. Can it work? How do you think about ROI?Ian also shares some of the behind the scenes from a recent show they created called Murder in HR - a narrative fiction podcast they created for the B2B SaaS brand Gympass - which reached #1 on the fictions charts in Apple podcasts and has over 1M listeners to date. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Carly Moulton and Adam O'Donnell discuss B2B community building. They explore nurturing community without being salesy, finding the right audience, and the role of community within organizations. They also share insights on inspiring self-sustaining activity and the challenges of podcast growth for early-stage companies. Enjoy their conversation on B2B marketing community tactics!

John Short, CEO of Compound Growth, joins Dave to discuss topics such as shifting from solopreneurship to building a business, effective team management, what makes a great VP of Marketing in SaaS, and the nuances of working in a middle manager position. They also touch on the power of goal setting in marketing and the impact of daily writing on communication.

This episode of the podcast explores content operations and how it influences content marketing strategies. They discuss optimizing content for search engine results, distribution strategies, measuring content performance, and treating content as a product. They also highlight the importance of building strong relationships between creative people and marketing ops, and provide advice for marketers on embracing curiosity and a journalistic mindset.

Amrita Mathur, VP Marketing at ClickUp, discusses starting a new role as VP of Marketing, personal LinkedIn strategy, optimizing for learning in your career, and figuring out product market fit.

Dan Murphy, newly minted COO of Exit Five, joins Dave Gerhardt to discuss the exciting future of the business. They reflect on their time together at Drift and Privy, emphasizing the culture of speed and 'marketable moments' that drive the business. They explore the misconception of excelling as an individual contributor versus a VP in marketing and discuss the challenges and importance of leadership in a B2B marketing business.

Join Dave as he talks with Lashay Lewis, Ben Battaglia, and Rachel Saltsgaver about using content marketing to drive revenue in B2B SaaS. They discuss content as sales enablement, pushing people through the sales funnel, the relationship between paid ads and content marketing, gating content, and how Seismic uses SEO to drive prospects to their site.

Mitch Briggs and Betsy Koliba from Demandwell join Dave G to discuss SEO. They cover topics such as content strategy, choosing topics, measuring success, using AI for SEO, and the relevance of blogs in 2023.

Jonny Ross, Senior Manager, Brand Partner Marketing at Strava, talks about building a B2B marketing function from scratch at a consumer company. They discuss Strava's sponsored challenges and marketing strategy, the appeal of working for a well-known brand, differentiation and category creation in marketing, the impending AI revolution in content creation and marketing, and the potential of AI in marketing.

Miranda Babbitt, Senior Partner Marketing Specialist at Zapier, discusses the role and strategies of partner marketing in B2B SaaS. She shares examples of success stories at Zapier and emphasizes the importance of customized messaging, guidance, and automated emails. They also discuss building partnerships for less-known brands and the risks of churn in partner marketing.