B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

Apr 11, 2024
Matt, Marketing Manager at Exit Five, joins Dave to discuss topics like LinkedIn personal vs. company pages, balancing generalism vs. specialism in marketing, and the importance of fair compensation in the workplace. They provide insights on maximizing personal brand on LinkedIn, CEO interviews, and dealing with workplace frustrations. The discussion highlights the value of community support and career growth in B2B marketing.
38:20

Episode guests

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Quick takeaways

  • Utilizing personal LinkedIn pages can boost engagement and showcase individual expertise and industry insights for engaging content.
  • Balancing earning and learning in marketing careers is achievable by finding the right role that offers growth opportunities and fair compensation.

Deep dives

Benefits of Focusing on Personal LinkedIn Pages Over Company Pages

Using personal LinkedIn pages over company pages can lead to better performance. While both are useful, personal pages can outperform in engagement. Maintaining both can be beneficial, with the company page serving as a news ticker for brand updates and job-related information. Personal pages, especially for key figures like CEOs, can leverage individual expertise and industry insights for engaging content.

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