6min chapter

B2B Marketing with Dave Gerhardt cover image

#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

B2B Marketing with Dave Gerhardt

CHAPTER

Marketing Generalist vs. Specialist

The chapter explores the debate between being a marketing generalist and specialist, emphasizing the need to align personal strengths with career goals and company stage. It discusses the value of specializing as a stepping stone and the potential for success in both roles within the marketing field.

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