The Dave Gerhardt Show

The podcast discusses the importance of leadership team alignment, the impact of marketing on pipeline, and building a marketing calendar around the product roadmap. It also touches on the success factors of ABM programs, navigating career transitions in sales and marketing, and balancing long-term vision with short-term results in marketing leadership.

This podcast episode discusses the shift to a self-service model in B2B buying, tips for creating interactive demos with high CTR, and the importance of personalized follow-ups. They cover statistics on product demos, where to place demos on websites, and budgeting for interactive demos. Recommendations for implementing demos in LinkedIn ads and tracking activity for personalized demos are also highlighted.

Ross Simmonds and Dave Gerhardt discuss prioritizing search for content distribution, importance of social followers, enabling sales team for distribution, repurposing popular content, and doubling down on strategies. They share valuable insights on B2B content strategies and organic social tactics.

Take risks with design to drive pipeline growth. Importance of timing in email marketing. Framework for small wins. Diversifying channels and maximizing micro opportunities. Stand out with branding in B2B SaaS. Focus on design differentiation and brand aesthetics for business growth.

Peep Laja discusses B2B positioning strategy, messaging impact on conversion rates, customer feedback for marketing, specialization in marketing, brand building before product launch, conversion optimization, technical product messaging, and utilizing customer feedback for messaging strategies.

Brian Kotlyar, VP of Marketing and Growth at Hightouch, shares insights on aligning sales and marketing, importance of messaging, and new compensation approaches. Topics include understanding customer needs, aligning goals with compensation, product marketing, creative messaging, and challenges of managing a startup.

Marketing recruiters Kelly Gordon and Matthew Kanter share strategies for landing a marketing job and making a career move. They discuss personal branding on LinkedIn, negotiating job offers, researching compensation, and the importance of building personal connections in the job search. They also emphasize the need for candidates to embrace ambiguity and self-sufficiency, the significance of efficient hiring processes, and the role of recruiters in managing expectations and representing job seekers.

Exit Five Anthem feat. Ding Zheng and Jeff Porter. Explainer video vs rap anthem. Promotional ad for X and 5.com.

Amanda Natividad, VP of Marketing at SparkToro, discusses her return to work after parental leave and the trends she's seen in B2B marketing. They also talk about managing top-of-funnel, rethinking the pursuit of status, strategic email marketing, optimizing LinkedIn strategy, and promoting webinars with standalone value.

Paul Roetzer, Founder and CEO of the Marketing AI Institute, discusses the potential of AI in B2B marketing and shares practical applications of AI tools. The conversation covers building an audience, the emergence of new AI technologies, and the future impact of AI in marketing and business.