This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on
- Aligning revenue teams toward common goals
- The importance of an effective messaging strategy
- Prioritizing numerous ideas from CEOs
- A high-reward compensation approach
Timestamps
- (00:00) - - Performance metrics and career motivation
- (07:05) - - Understanding customer needs
- (10:29) - - Personal growth and getting recognition
- (12:47) - - Aligning goals and compensation
- (16:29) - - Higher earnings through higher risk
- (18:12) - - Aligning compensation to reality
- (21:24) - - The supply chain stages and revenue generation
- (30:29) - - Product marketing and brand management
- (32:30) - - Creative messaging
- (38:33) - - Understanding the managers’ mindset in crisis
- (41:53) - - Challenges of managing a startup
- (43:46) - - Managing content effectively
- (46:59) - - Sales enablement
- (49:24) - - Becoming a valued expert and resource in a business
- (52:33) - - The unpredictability of creative inspiration
Send guest pitches and ideas to hi@exitfive.com
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)