This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on
- Aligning revenue teams toward common goals
- The importance of an effective messaging strategy
- Prioritizing numerous ideas from CEOs
- A high-reward compensation approach
Timestamps
- (00:00) - - Performance metrics and career motivation
- (06:38) - - Understanding customer needs
- (10:02) - - Personal growth and getting recognition
- (12:20) - - Aligning goals and compensation
- (16:02) - - Higher earnings through higher risk
- (17:45) - - Aligning compensation to reality
- (20:57) - - The supply chain stages and revenue generation
- (30:05) - - Product marketing and brand management
- (32:06) - - Creative messaging
- (38:09) - - Understanding the managers’ mindset in crisis
- (41:29) - - Challenges of managing a startup
- (43:22) - - Managing content effectively
- (46:35) - - Sales enablement
- (49:00) - - Becoming a valued expert and resource in a business
- (52:09) - - The unpredictability of creative inspiration
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