This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on
- Aligning revenue teams toward common goals
- The importance of an effective messaging strategy
- Prioritizing numerous ideas from CEOs
- A high-reward compensation approach
Timestamps
- (00:00) - - Performance metrics and career motivation
- (06:25) - - Understanding customer needs
- (09:49) - - Personal growth and getting recognition
- (12:07) - - Aligning goals and compensation
- (15:49) - - Higher earnings through higher risk
- (17:32) - - Aligning compensation to reality
- (20:44) - - The supply chain stages and revenue generation
- (29:49) - - Product marketing and brand management
- (31:50) - - Creative messaging
- (37:53) - - Understanding the managers’ mindset in crisis
- (41:13) - - Challenges of managing a startup
- (43:06) - - Managing content effectively
- (46:19) - - Sales enablement
- (48:44) - - Becoming a valued expert and resource in a business
- (51:53) - - The unpredictability of creative inspiration
Send guest pitches and ideas to hi@exitfive.com
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