#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)

15 snips

Feb 29, 2024

Ross Simmonds and Dave Gerhardt discuss prioritizing search for content distribution, importance of social followers, enabling sales team for distribution, repurposing popular content, and doubling down on strategies. They share valuable insights on B2B content strategies and organic social tactics.

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Introduction

00:00 • 2min

Content Reposting Strategies for Business Growth

02:21 • 7min

Adapting Content and Leveraging B2B Social Media Strategy

09:47 • 2min

Building a Community for B2B Content Strategy

12:09 • 13min

Strategic Approach to Content Distribution and Building Presence on Various Channels

25:24 • 5min

Optimizing Content Strategy on Social Media Platforms

30:01 • 22min

Closing Conversations and Sponsor Ad for Apollo.io

52:24 • 2min

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.

They share lessons they both learned on their content journeys and discuss things like

Prioritizing search as a distribution channel
Why social followers are not a vanity metric
Using and enabling the sales team for content distribution
How to repurpose your most popular content

Timestamps

(00:00) - Intro
(04:49) - An Easy Content Distribution Tactic
(10:29) - Adjusting Your Tone with the Times
(14:14) - Search as a Distribution Channel
(15:34) - Why Followers Aren't a Vanity Metric
(19:09) - SERP and Mindshare Domination
(21:54) - Underrated Content Strategy for B2B
(30:47) - Why We're Doubling Down on X
(39:08) - How to Repurpose Popular Organic Social Content
(43:23) - The Sales Team as a Distribution Channel
(47:42) - ChatGPT and Closing Thoughts

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