#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. 

They share lessons they both learned on their content journeys and discuss things like

• Prioritizing search as a distribution channel
• Why social followers are not a vanity metric
• Using and enabling the sales team for content distribution
• How to repurpose your most popular content

Timestamps

• (00:00) - Intro
• (04:38) - An Easy Content Distribution Tactic
• (10:18) - Adjusting Your Tone with the Times
• (14:03) - Search as a Distribution Channel
• (15:23) - Why Followers Aren't a Vanity Metric
• (18:58) - SERP and Mindshare Domination
• (21:43) - Underrated Content Strategy for B2B
• (30:16) - Why We're Doubling Down on X
• (38:37) - How to Repurpose Popular Organic Social Content
• (42:52) - The Sales Team as a Distribution Channel
• (47:11) - ChatGPT and Closing Thoughts

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