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5min chapter
#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)
B2B Marketing with Dave Gerhardt
Strategic Approach to Content Distribution and Building Presence on Various Channels
This chapter emphasizes the value of concentrating on a single channel when executing a content strategy, highlighting the significance of perseverance and commitment to achieve success. Through anecdotes of those who began modestly and grew their presence, the discussion underlines the necessity of setting measurable goals and taking proactive measures to enhance content quality and audience engagement.
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