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#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)

B2B Marketing with Dave Gerhardt

CHAPTER

Optimizing Content Strategy on Social Media Platforms

The chapter delves into strategies for creating valuable content on specific social media platforms to attract and engage followers effectively. It emphasizes repurposing successful content, using thread posts with impactful visuals and hooks, and providing high-value content without a hard sell approach. Additionally, it discusses leveraging tools like Slack, Buffer, and Typefully for content scheduling and distribution, and highlights the role of AI in enhancing content creation efficiency.

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