This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.
They share lessons they both learned on their content journeys and discuss things like
- Prioritizing search as a distribution channel
- Why social followers are not a vanity metric
- Using and enabling the sales team for content distribution
- How to repurpose your most popular content
Timestamps
- (00:00) - Intro
- (04:13) - An Easy Content Distribution Tactic
- (09:53) - Adjusting Your Tone with the Times
- (13:38) - Search as a Distribution Channel
- (14:58) - Why Followers Aren't a Vanity Metric
- (18:33) - SERP and Mindshare Domination
- (21:18) - Underrated Content Strategy for B2B
- (29:59) - Why We're Doubling Down on X
- (38:20) - How to Repurpose Popular Organic Social Content
- (42:35) - The Sales Team as a Distribution Channel
- (46:54) - ChatGPT and Closing Thoughts
Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
