B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

Mar 11, 2024
The podcast discusses the importance of leadership team alignment, the impact of marketing on pipeline, and building a marketing calendar around the product roadmap. It also touches on the success factors of ABM programs, navigating career transitions in sales and marketing, and balancing long-term vision with short-term results in marketing leadership.
52:39

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Strategic alignment with CRO & CFO, impactful marketing on pipeline, and product roadmap calendar planning are vital.
  • Transitioning roles, disconnecting between gigs, and balancing personal time are essential career strategies.

Deep dives

Determining Success Factors for ABM Programs

Accurate target account lists with verified contact data, keeping CRM data actionable with reliable enrichment, and expanding outreach beyond serving ads with automated outbound emails are the key success factors for ABM programs. Apollo.io offers a comprehensive solution to address these needs by offering tools to discover target accounts using various filters, validate and enrich contact data automatically, streamline outreach processes, and enhance campaign effectiveness. Their credibility is highlighted by being ranked number one for contact and company data accuracy on G2, with over 6,000 reviews and a high rating.

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