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#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating Conflicting Directions: Aligning Marketing with Revenue Growth

This chapter delves into the challenge of balancing long-term vision with short-term results in marketing leadership, emphasizing alignment with revenue goals and the importance of collaborating closely with the CRO to achieve optimal outcomes.

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