The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

Strategic Marketing Balance: Setting Long-Term Vision

The chapter explores the challenge of balancing short-term and long-term marketing strategies, employing category design as a strategic tool. It emphasizes the importance of aligning marketing with product development through future-based content creation and setting marquee moments. Additionally, it underlines the necessity of interdepartmental alignment, particularly between product, marketing, and sales teams, in fostering a cohesive company culture and propelling towards common goals.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app