Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.
In this episode, they chat about
- The importance of leadership team alignment and why the CRO & CFO should be your best friend
- How marketing can impact pipeline and the standard it should be held to
- Why you should build a marketing calendar around the product roadmap
Timestamps
- (00:00) - Kyle's exposure to B2B marketing and strategy
- (05:32) - Gaining expertise in marketing metrics and standards
- (10:10) - Balancing Efficiency and Creativity in Sales Outreach
- (13:49) - Importance of an Internal Partnership with the Sales Team
- (16:29) - Aligning marketing goals with revenue generation
- (18:12) - Co-creating Qualified Opportunities with ICP
- (23:17) - Importance of Sales and Marketing Collaboration
- (27:08) - How CROs and CMOs can balance long-term vision and short-term outcomes
- (32:18) - The lightning strike strategy
- (33:11) - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance
- (36:27) - Using Shield analytics to identify and repost popular content
- (44:03) - How to simplify complex questions to extract key insights
- (47:30) - Building a networking resource for professional growth
- (50:33) - Closing thoughts
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.
That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.
Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.
Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
