The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating Demand Generation in B2B SaaS Companies

Exploring the intricacies of demand generation in a B2B SaaS company, this chapter emphasizes aligning marketing efforts with sales to enhance the buyer experience and generate high-quality pipeline. The discussion touches on defining qualified opportunities, co-creating criteria, and focusing on named accounts for effective marketing campaigns. The chapter stresses collaboration between sales and marketing, accountability for revenue generation, and alignment with the CRO and CFO for overall success in revenue growth.

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